Team SPG coach
Operations Coach, Team SPG
Nick started his professional career as an Officer in the USMC. Upon leaving the Marine Corps, Nick joined the private sector and has over 9 years of experience leading and managing construction service companies. Starting as a Service Manager for a large plumbing department, he quickly demonstrated his mastery of training technicians to achieve and exceed their Key Training Indicators (KTI). Due to his success, Nick was promoted to Operations Manager and implemented and executed key initiatives that increased revenues from $7 to $10 million while producing a consistent 20% net profit for the company. As the operations manager he was integral in running all aspects of the business to include warehousing, administration, call center operations, human resources, and marketing. Nick also has extensive experience HVAC and Fireplace companies and has led multiple organizations across the continental United States as a coach, General Manager, and owner. He loves rolling up his sleeves and getting into the business operations with owners and key leaders of companies. His goal is to help provide them success so that they can increase the general quality of life for all key stakeholders. Nick is passionate about the outdoors and traveling and is excited to visit your company.
How-to
It's time to hire a General Manager when you are ready to turn over the reigns of the business. Hire a general manager when daily problems take most of your week and when you can afford it. Your techs need to sell enough to pay for the additional overhead salary, on top of what you deserve as the owner of the…
Benchmark
There is no single good number we can give you for an average ticket. This is because it depends on what you count and how you count it. A blended number that mixes service calls, maintenance jobs, and full system replacements will not tell you much. What matters is whether your ticket is moving up, job type by job…
How-to
There is no five-truck hump, at least its not a physical limitation. There is a productivity band, and it decides everything. At coached plumbing shops the middle half of technicians produce somewhere between $350K and $553K a year. Multiply either end of that band by five trucks and you get two companies that are not…
Benchmark
HVAC maintenance plans are worth it. They give you steady calls, improve customer retention, and raise the value of your shop. Plans help keep your techs busy in slow seasons and open the door to more sales. Every HVAC shop should make maintenance plans a priority.
Benchmark
A good average ticket for a plumbing service call runs between $892 and $1,805. The middle of the pack sits at $1,213. That range only holds up if you count the number the same way we do: sold revenue divided by number opportunities ran, tracked by tech.
How-to
Track five daily KPIs for every technician: close rate, average ticket, maintenance-plan conversion, callback rate, and revenue per tech per day. These five numbers drive revenue, quality, and growth. Track them on paper if needed. Post them where techs see them. No shop needs more until these five are a habit.
How-to
Hire another electrician when you are booked out more than two weeks, your current techs are producing near the coached-shop median, and admin work keeps landing on your desk. Below that bar, a new hire just divides the same work across more payroll instead of helping you grow.
How-to
The short answer: you stop being the best electrician in the company.
How-to
The short answer: scaling doesn't just mean a bigger version of what you're already doing. It's building a business that doesn't need you in every decision. Owners who scale stop being the best tech, the best closer, and the default answer to every question in the building. They replace themselves with written…
Benchmark
At residential electrical shops that track performance daily, the median close rate is 65.7%. The middle half of techs close between 58.7% and 73.2%. If your techs are closing below that band, the good news is that gap is trainable, and it's worth more than any marketing spend you might be considering.
