Coaching for HVAC contractors

HVAC business coaching for owners who run a shop.

You know heating and cooling. A Team SPG coach teaches you the business side: your numbers, your prices, your people, and a weekly meeting that ends with decisions.

No contracts, at any level.

A Team SPG coach training technicians on site at a member shop

What an HVAC business coach does

An HVAC business coach helps the owner of an HVAC shop run the company on a system. At Team SPG, your coach checks your pricing and your numbers with you. Your coach trains your techs, CSRs, and dispatcher for their roles. Then your coach checks that the work got done.

Our coaches have run plumbing, HVAC, and electrical companies themselves. They have hit the numbers they ask you to hit.

What is different in an HVAC shop

The system is the same for every trade. These three things change what your coach spends time on.

  • Work follows the weather

    Calls jump in the hottest and coldest weeks. They slow down in the mild months. You plan your staffing and your cash for both.

  • Replacements carry high equipment costs

    A system replacement is a large ticket with a large equipment bill. You price it to cover the equipment, the labor, your overhead, and your profit. You track how long each install takes.

  • Maintenance plans bring work in the slow months

    Maintenance visits give your techs steady work when calls are slow. They also let a tech look at an older system before it fails.

What your coach works on most: Plan for the seasons and make every install profitable.

Phase 1

We start with your price and your service calls

Coaching follows the Owner's Roadmap, and Phase 1 starts in the service department. First you check your pricing. The Billable Hour worksheet shows what one billable hour has to earn to cover your costs and your profit goal. If your rate is below that, every job is priced too low.

Next you set up Key Training Indicators (KTIs) for each tech. These are close rate, average ticket, callback rate, and maintenance plans sold. Your HVAC techs learn PACE, our four steps for running a service call.

See the Billable Hour worksheet · See the full Owner's Roadmap · HVAC business guides

From an HVAC shop we coach

What Connect Building Services says

“When we met SPG, Ken and I were ready to quit. We were done. They've helped us with processes and procedures and policies. We have more structure in our business.”

“A big thing that SPG told us is that we should have a life after work. I think they saved our marriage too.”

LeeAnneConnect Building Services, Sandy, UtahCustomer video

Every role

Training for everyone in your HVAC shop

  • You and your leadership team

    Your budget, your billable hour rate, your scorecard, and the weekly meeting.

    See what we cover

  • Your service manager

    Ride-alongs, call reviews, and the daily huddle.

    See what we cover

  • Your HVAC techs

    PACE for the service call. PLAN for finishing the job so the customer does not call back.

    See what we cover

  • Your CSRs

    Conversation guides for booking the call, and practice answering objections.

    See what we cover

  • Your dispatcher

    Sending the right tech to the right call.

    See what we cover

The Service Operating System

Five parts and accountability

The system we coach has five parts: Vision, People, Scorecard, Issues, and Process. Accountability is in the middle. Your coach works with you on each part in the order of the Owner's Roadmap.

See how the system works

The Service Operating System: Vision, People, Scorecard, Issues, and Process around Accountability

On-site training

We come to your shop

On-site training runs for several days at your location. Options include operations, technician ride-alongs, priority dispatching, and financials.

See on-site training

Three ways to start

Pick the way that fits you

  • Schedule a free Strategy Session

    A 30-minute call about your shop. You talk through where the business is today and what is getting in the way. You leave knowing what to work on first. There is no cost and no obligation.

    Pick a time

  • Sign up for the Starter Toolkit

    The Starter Toolkit is one of two first steps into coaching. It includes a business review call, KTI setup for your team, webinars, and one-on-one sessions.

    See the Starter Toolkit

  • Come to a Fast Track Workshop

    Fast Track is a two-day workshop for owners who run three or more trucks. One ticket covers up to three attendees from your company. You leave with a 90-day plan for your shop.

    See the Fast Track Workshop

Not ready for a coach? SOS is free software your whole team logs into. Create a free account and see your numbers this week. Create your free SOS account.

Questions HVAC owners ask

Do your coaches know the HVAC trade?

Yes. Our coaches have run plumbing, HVAC, and electrical companies themselves. They have hit the numbers they ask you to hit.

Is coaching different for an HVAC shop?

The system is the same for every trade. The emphasis changes. In an HVAC shop, your coach spends more time on planning for the seasons, pricing replacements, and selling maintenance plans.

How much does HVAC business coaching cost?

It depends on the level of coaching you pick. We go over pricing on your free Strategy Session, after we learn about your shop and which level fits. There are no contracts at any level.

Can my HVAC techs get training if I am not in coaching?

Yes. The free SOS software has courses for technicians and a Technician Assessment built for HVAC, plumbing, and electrical. Each person on your team gets a login.

Is an HVAC business coach the same as an HVAC business consultant?

They overlap. A consultant usually reviews the business and hands you a list of recommendations. A coach stays with you while you do the work. Your Team SPG coach meets with you every week and checks that the work got done.

Talk to a coach about your HVAC shop.

The Strategy Session is free. There are no contracts.